Highlights
Introduction to the Module:
The module explores the rich field of strategic management and how strategic analysis and formulation contribute to an organisation’s performance. The module is integrative in nature and provides practically relevant ideas and frameworks that facilitate strategy design and implementation. As such, the module deals with the craft of strategy; that is, how to identify and choose a superior competitive position, how to analyse a strategic situation and how to create the organisational context to make the chosen strategy work.
The module is consciously designed to be practical and problem-oriented. In particular, the emphasis is on the application of concepts and exploration of conceptual frameworks which assist the student analyse and gain insight into the competitive situation and strategic dilemmas faced by an organisation. One of the main focuses of the design of this module has been the further development of relevant employability and professional skills. Such skills are implicit in the learning outcomes.
The module will be assessed by one end-term assignment.
Learning Outcomes and Outline Delivery
This module, like all modules at Anglia Ruskin, is taught on the basis of achieving intended learning outcomes.
On successful completion of the module, the student will be expected to be able to demonstrate the following:
Knowledge and understanding
LO 1. Understand the nature of strategic management and its competitive and institutional context;
LO 2. Appreciate the strength and limitation of strategic analysis and how it fits into the overall strategy process;
Intellectual, practical, effective and transferable skills
LO 3. Design a viable strategy for an organisation, which takes account of the reality of strategic decision making and make an appropriate recommendation;
LO 4. Identify and critically utilise relevant tools for strategic analysis The assessment is based on meeting these learning outcomes.
Outline Delivery:
The table below indicates how the module will be delivered. However, this schedule is indicative and may be subject to change.
1. Introduction to the module and what is the strategy
2. Strategic purpose
3. Strategic analysis
4. Strategy formulation
5. Strategy implementation
6. Strategy in practice
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