MOD006960: Global Debates - Customer Profiling Decreases Representation - Business Assignment Help

Assignment Task:

ASSIGNMENT QUESTION 

Choose ONE of the debate topics selected for your course specialism that was NOT used for the Interim Assessed Debates (see tables below). 

Using relevant ideas and concepts from the session and supporting information, write a 1500-word argumentative essay that identifies and evaluates both the ‘for’ and ‘against’ positions related to the selected topic. 

ASSESSMENT CRITERIA 

This is a skills module. You will be assessed on your ability to develop a clear, logical and appropriately evidenced position both in favour and against a selected topic. 

Allocation of Marks 

• Task response: Appraise the topic; support with explanation of relevant theory and discussion 

• Structure: Organise your essay into three clearly-defined sections as outlined in the section below 

• Source information: Identify and accurately interpret relevant source information from authoritative sources and use to support each premise 

• Comparison of premises: Denote and compare the importance of various premises in relation to one another 

• Clarity of expression: Use formal, academic and debate-specific language (e.g. ‘rebuttal’) in addition to suitable paragraph formatting (e.g. the model introduced via Research Skills 1) 

Evidence Each main body paragraph should include some form of evidence. The evidence should align with the criteria for selection set out in class. 

Suitable evidence sources might include: 

• Academic journal articles / academic studies 

• Articles from reputable news agencies 

• Statistics, data or statements from recognised industry / governmental bodies 

• Non-commercial company information 

Personal examples DO NOT count as evidence but may be used as examples in addition to formal evidence. 

All evidence should be cited within the main body and included within a dedicated ‘References’ section at the end of the essay. 

Structure Essays should be divided into three distinct subsections: 

Section 1: Introduction

1. Set out the thesis / broad conclusion you intend to draw in relation to the topic

2. Establish the context and importance of the debate topic

3. Summarise the premises to be used for/against the selected topic within the main body 

Section 2: Main Body 

1. Establish and evaluate an argument in favour of the selected topic 

2. Establish and evaluate an argument against the selected topic

Each main body paragraph should identify, evidence and interpret one premise (reason why the argument in favour / against the selected topic may appear valid). 

Section 3: Conclusion 

1. Re-state the thesis / broad conclusion you have drawn in relation to the topic 2. Establish the context and importance of the debate topic 3. Summarise the premises used for / against the selected topic within the main body.

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