MPK732: Marketing Management- Marketing Strategy & Plans- Report Writing Assignment

Internal Code: TV107

Marketing Report Writing Assignment:

Task: Your Brief A blog (abbreviated from “web log”) is a website where people publish short items on a continuing basis (UNSW, 2014). A blog can have one author or many. Authors can embed hyperlinks, images, videos and podcasts in the content of a blog post, and can leave a section at the bottom of each post for readers’ comments (UNSW, 2014). For this assessment task, students (individually) contribute THREE (3) blog posts/entries of approximately 750 words each during the trimester (during weeks three through 11). Students can choose the topics on which they will blog, however, a quota will apply to each topic, so it is a case of first come, first served. 1. ONE (1) of the blogs needs to relate to the first group of topics on marketing management strategy and planning (topics two or 10). I chose topic based on Topic 2: Marketing Strategy and Plans 2. ONE (1) of the blogs needs to pertain to the second group of topics on marketing management foundations (topics three, four or five). Topic 4: Segmentation, Targeting and Positioning 3. ONE (1) blog will relate to topics six, seven, eight or nine, referring to the third group of topics on marketing mix management. Topic 7: Pricing Considerations and Approaches This approach to topic selection is intended to expose you to greater application of the unit content. Each blog post needs to relate relevant theory from the unit topic to a current marketing issue as reported in the mass media or trade press. For example, if your chosen topic was consumer behaviour, then you might blog on David Jones’ selection of Australian Football League (AFL) star, Adam Goodes, as its celebrity endorser. The blog should be reflective and evaluative in nature, rather than purely descriptive or an opinion piece. The style of writing is conversational. You are also required to embed at least TWO links to relevant sources and ONE image in the content of each blog post. You are encouraged to use creative blog post titles and to make your content easily readable with the use of spacing, subheadings, underlines, highlighting, etc.