MPK732 - Marketing Management Trimester

Assignment Task

Your brief

A blog is a website where people publish short items on a continuing basis. A blog can have one author or many. Authors can embed hyperlinks, images, videos, and podcasts in the content of a blog post and can leave a section at the bottom of each post for readers’ comments. For this assessment task, students contribute blog posts/entries of words each. One blog will relate to topic six and the other blog to the week eight topic (Integrated Marketing Communications). Each blog post needs to relate relevant theory from the given unit topic to a current marketing issue as reported the mass media or trade press. The blog posts should be reflective and evaluative in nature, rather than purely descriptive or an opinion piece. The style of writing is conversational. You are also required to embed at least embedded links in each blog. You are encouraged to use creative blog post titles and to make your content easily readable with the use of spacing, sub-headings, underlines, highlighting, etc. industry events, materials, and issues Keep a look out in the mass media newspapers, News Limited Publications, ABC radio and television, etc. and trade press Mumbrella, AdNews, etc. and academic journals. Collect anything that you think may help to enrich your blog. 

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