MPM703 - Business Management - Business Strategy and Analysis - Report Writing Assessment Answer

MPM703 - Business Management - Business Strategy and Analysis - Report Writing Assessment Answer

Task:

External Analysis - MPM703

This assignment requires you to examine and apply key concepts and tools of business strategy. Assume the perspective of a strategy consultant retained by the executive leadership team of an
organisation. Your brief is to provide a report that evaluates the external environment of the organisation.
The objective of this assignment is to demonstrate a strong understanding of the concepts and toolsn that underpin and guide the practice of strategy, in particular to draw on this understanding to critically analyse the macro and industry environment of an organisation of your choice. Your focus is on the business level of analysis. That is, you are to select a stand-alone organisation or a business unit within a corporation operating in one industry. You may select an organisation operating in the public sector.

Some guidance and advice to ensure the successful completion of your strategy report: MPM703
1. Select a business on which you are able to collect data from a variety of sources in the public domain – such as business reports, industry reports, journal articles, and media reports.
2. Your report should be written in a clear and concise manner, presenting a summary of the key points of your analysis and findings.
3. Your report will be assessed on how well it demonstrates a clear and sound understanding and application of strategy concepts and models to the external environment of the organisation. In order to do well in this assignment follow carefully the report format set out below.

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