MPM703 - Business Strategy & Analysis - Report Writing - Business Assignment Help

Assignment Task:

Task:

Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO)
ULO1: Analyze systematically the internal and external business environments of a firm to inform managerial and business decisions

ULO2: Apply appropriate theories, concepts, and analytical tools in strategy development, implementation and evaluation across diverse business contexts

ULO 3: Recommend relevant and sustainable strategic business decisions in addressing various business issues

ULO 4: Communicate effectively, in oral or written form, the results of managerial analysis of various business issues and relevant recommendations

GL01: Discipline-specific knowledge and capabilities
GLO2: Problem solving

GL03: Discipline-specific knowledge and capabilities
GLO4: Problem solving

GLO5: Problem solving

GLO6: Communication

Description / Requirements
Individual Assignment: Business Analysis Report -
Kogan: Changing Aussie Retail Market
(Copies of this case and its supporting documents are found in your CloudDeakin)
Your task in this written assignment is to answer the following questions after a thorough analysis
Assessment 1:

1. Using PESTLE analysis, list at least two (2) opportunities and two (2) threats in Australian E- commerce industry? Provide reasons. 

2. Using Porter’s 5 force,
a. Analyse and suggest if E-commerce industry in Australia is profitable for a new entrant (a new-start-up company)? 
b. Was Amazon’s entry into Australia a good decision? Support your answer with proper analysis and strong justification. 

3. From the case, identify at least five (5) resources and capabilities that help Kogan.com.
a. Using VRIN framework, identify the resources and capability that provides Kogan competitive advantage? 
b. Suggest three (3) strategies for Kogan to maintain its competitive advantage and profitability in the industry by managing the threats from Amazon’s entry into Australia. Provide strong justification for your suggestion

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