MPM703 – Business Strategy & Analysis - Report Writing - Management Assignment Help

Assignment Task

Learning Outcome Details
Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO)
ULO1: Analyse systematically the internal and external business environments of a firm to inform managerial and business decisions

ULO2: Apply appropriate theories, concepts, and analytical tools in strategy development, implementation and evaluation across diverse business contexts

ULO 3: Recommend relevant and sustainable strategic business decisions in addressing various business issues

ULO4: Contribute to building a cohesive and productive team with effective business skills

ULO 5: Communicate effectively, in oral or written form, the results of managerial analysis of various business issues and relevant recommendations

GL01: Discipline-specific knowledge and capabilities
 

GLO2: Problem solving

GLO3: Communication

GLO4: Teamwork

Group Research Project – Business Consulting Report
After its success in Australian markets, Kogan.com is keen on international expansion to USA and Indian markets. They hired your group to conduct a detail analysis and suggest them if they should expand their operations to USA and/or India in early 2022. Your team also needs to suggest the best mode of entry for Kogan providing strong justification. Finally, Kogan expects you to suggest them strategies (at least 3) that could help them expand profitably in these new markets. This assignment is a written as Business Consulting Report that your team acting as consultants, will prepare for Kogan.com. Kogan.com is the same case that you have studied as part of your first assignment (i.e., the individual case analysis).
A copy of this case and its supporting documents are found in your CloudDeakin This assignment is an opportunity for you to apply your knowledge of Business Strategy and Analysis theories, concepts, models, frameworks and analytical tools. You will demonstrate your skills in systematic analysis of Kogan’s global business environment and its plan for internationalisation. You are expected to draw on our classroom discussions, learning and teaching materials provided in CloudDeakin (case and reports), online academic journal articles and research databases that are accessible through our Deakin library. In this assignment, your group is expected to engage in research work in order to present a well-written report for Kogan.com. In other words, you are expected to go beyond the main documents (e.g., the case and industry reports) as far as necessary to present well-argued recommendations. Refer to our CloudDeakin for more suggestions on which resources to use in your research project.

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