MPM703 –Organisation's External Environments and Strategic Capability - Business Strategy & Analysis Assignment Help

ASSIGNMENT TASK:

Learning Outcome Details

This assessment is underpinned by the following Unit Learning Outcomes and Graduate Learning Outcomes:

Unit Learning Outcome (ULO)

• ULO 2: Use strategy tools to analyse an organisation's external environments and strategic capability.
• ULO 3: Identify, analyse and evaluate alternative strategic choices.
• ULO 4: Recommend and justify the selection of an optimal strategic direction.
• ULO 5: Describe the tasks and challenges of implementing a business strategy.
• ULO6: Apply and integrate the concepts and tools of business strategy, individually, to various business
  situations as presented in assessment work and in case studies.

Graduate Learning Outcome (GLO)

• GLO1: Discipline-specific knowledge and capabilities
• GL01: Discipline-specific knowledge and capabilities
• GL01: Discipline-specific knowledge and capabilities
• GLO2: Communication
• GLO4: Critical thinking
• GLO5: Problem solving
• GL01: Discipline-specific knowledge and capabilities
• GLO4: Critical thinking
• GL05: Problem solving

Description / Requirements

After its success in Australian markets, Kogan.com (Kogan here after) is keen on international expansion. Kogan’s top management team feels both USA and Indian markets are lucrative marketswith huge potential. They hired you to conduct a detail analysis and suggest them if they should expand their operations to USA and/or India in early 2021. Please also suggest them strategies thatwould help them to enter and compete against their competitors in India and USA. (Remember allcountries are hit by global pandemic but the demand for e-retailers are increasing)

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