MPM731: Business Communication For Managers - Business Assessment Answer

Subject Code: MPM731 Internal Code: 1AHHEG

Business Assessment Answer

TASK Assessment Requirements You are to provide: 1. Written communication of ONE (1) message to TWO (2) different audiences ie. one external stakeholder and the other internal stakeholder. You are required to provide: a) A brief INTRODUCTION that provides context for the situation and an explanation for your choice of stakeholder groups. In your Introduction, you are to outline the ‘situation’ and context of the stakeholder groups. The situation should be actual as hopefully, you will have some knowledge and familiarity. It is also acceptable to select a situation that would be likely to occur in the future, but be sure to apply it to the present timeframe. You also need to identify the stakeholders you are addressing in your strategy and explain why you chose them. You should also explain the choice of selected media (i.e. Press Release and PowerPoint presentation) for each stakeholder. For example, you prepare a Press Release for your external stakeholders; and a multimedia PowerPoint presentation for your internal stakeholders. b) A written Press Release. c) A PowerPoint Presentation for your 5-minute audio recording. d) A reflection on the key elements you have learned, seen or experienced when you developed a message for the written Press Release and PowerPoint presentation for your two different stakeholders.

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