MPM732: Critical Thinking for Managers - Critical Analysis of Hillary Clinton and Toyota

Subject Code: MPM732 Internal Code: D_AI_DDDC_FJ

Critical Analysis of Hillary Clinton and Toyota

TASK Analysis of Hillary Clinton famous 1995 speech At the United Nations Fourth World Conference of Women where 180 counties from around the world came together in Beijing China on the 5th of September 1995, Hillary Clinton’s speech had an overall goal of making women's rights, human rights, after observing the inequities that existed around the world (Tyler, 1995). Although her speech demonstrated breaches of women’s rights that have occurred around the globe, with burning of brides in India, and rape used as a tactic of war in Bosnia, her words had a distinct message on the country where the speech was delivered. Clinton questioned their policies of forcing women to be sterilised or undertaking abortions as part of its one child per family policy. Therefore the delivery of the speech in China formed the ideal target audience for the delivery of the speech. The content of the speech generated increased credibility through her well-known status, personal character and the way the speech was delivered. Clinton uses repetition in her speech to highlight the different horrifying experiences women are put through. She starts all eight of the statements with: “It is a violation of human rights when...” The statements used could be relatable to all different types of backgrounds and are visual and graphics, forming the peak crescendo in her speech, which helped to emote emotion from the audience. The examples used gave her speech quantity and reiterated the intent of her speech (Bassham, 2012). Clinton’s intent of the discourse is to demonstrate if 'women's rights' were interchangeable with 'human rights' the world community would be an improved place for all, as everyone should have an investment into women’s rights. Clinton is trying to make the connection that ‘women rights’ and ‘human rights’ should not be indifferent. Clinton explains that there is a problem in women not having equal rights, and her solution is to create a world in which women are treated with dignity and exempt of discrimination. She has a great sense of belief in the dissemination of the discourse and throughout the speech, she provides adequate evidence to support her beliefs The United Nations Fourth World Conference of Women is designed to offer people the opportunity to communicate about women’s rights. Therefore, the audience receiving the speech formed an ideal setting to explore the topic of women’s rights. The manner in which Clinton clearly delivered the speech and through her high level of confidence heightened her credibility. Clinton used her experiences from the past 25 years through working with issues relating to women, children, and families around the world. This demonstrated competence with her knowledge and expertise to the target audience (Nesler et al., 1993). Clinton utilized a range of strategies within her speech to discourse her views. She was able to correctly sequence the speech to gain the most from the audience. At the commencement of her speech, contributions women make to the world were listed drawing her core target audience in through making relatable references to all women, and demonstrating women have the same capability of men. Clinton set the context of her speech building through Dilts’ logical levels in conversation to her overall purpose while also addressing the principles of Grice’s conversational maxims. Analysis of Toyota’s President’s Report The presidents’ report within a company’s annual report has an important place in meeting the information needs for shareholders and stakeholders. The reports discourse intent is to set a positive tone for the annual report highlighting on profits, successful marketing, campaigns, changing business condition and advises on the company’s future plans (Thomsett, 2007) The content of the speech generates increased credibility by using Akio Toyoda, Toyota President as the author of the 2014 report and assists with the intent of the report. The location of the chair's statement within the annual report is the most appropriate location when taking into consideration the content, intent, and target, forming the ideal platform available to relay the information. The report commences by thanking the reader for their continued support and understanding through a multitude of challenges. This sets a negative tone for the discourse. Key achievements in the company’s history are successfully highlighted by Toyoda using positive company data including 10 million vehicles in global group sales, and 330,000 employees all doing their best. Toyoda has given his report an opportunity to increase readership and appeal to new investors and customers (Toyoda, 2014). Sophisticated and target appropriate design and layout techniques are an important consideration in this report. The use of a picture of Toyoda smiling within the 2014 report aids the communication of his overall message of ‘aiming to achieve sustainable growth and to bring smiles’. In the 2013 and 2012 President’s Message, his photo depicted him through a different approach. However, in 2011 when the reports’ intent was also focused around smiles his image was again depicted to support this. (Davis & Walton, 1983; Fairclough 1995; Toyoda, 2014; Toyoda, 2013; Toyoda, 2012; Toyoda, 2011) Toyoda advises the reader the company is making a change of headquarters in North America. He explains the purpose is to provide Toyota the capabilities for sustainable growth (Toyoda, 2014). By providing the reader with a purpose it helps to gain support for the change from the core target audience. However, it goes on to have a negative counter effect advising the reader that the company in its current business structure is not sustainable and only offers the reader the reassurance that they will be better placed to pursue sustainable growth. It does not provide the reader with persuasive arguments in the discourse that sustainability can actually be achieved through the change. The report fails to obey Grice’s maxims by losing the focus on information intent and does not sway potential investors. (Grice, 1975). The manner in which the report is communicated is perspicuous. It is an appropriate length for the style however the report lacks argumentative and persuasive techniques to engage shareholders and stakeholders. It is humdrum in its approach failing to raise emotion and engage the reader to want to be a part of the company to help it succeed in the future. The report concludes by reiterating the company is at a critical point and requires much work therefore not achieving its purpose of setting a positive tone for the annual report for the core target audience. Task: Critically analyse a famous speech (chosen from the list of speeches provided on CloudDeakin) and structurally compare it with a statement by the head of a company (chosen from the list of companies provided on CloudDeakin). Please be advised that for Assignment 1, you have to select any ONE letter/report/address in the annual report of your chosen company which may have been delivered by either the Chairman OR the CEO OR the Managing Director OR the President.

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