MPPTH5: Creativity and Intellectual Property Management - Management Assignment Help

Assignment Task:

Description:

In this subject students are provided with a comprehensive understanding of the key concepts of copyright and the way in which those concepts are applied to the generation of rights and income in the publishing and recorded music industries. Along with providing an understanding of the principles of copyright, the subject considers the fundamental role that copyright plays in the exploitation of music and lyrics, sound recordings, artwork, photography, video clips and merchandising. This subject also considers the principle areas in which the exploitation of copyright generates royalties and other income and key contracts that recording and publishing companies use to ensure appropriate exploitation of copyright. 

Elements incorporated into this subject include:

1. Principles of intellectual property rights (including moral rights)

2. Creation and protection of works under Australian and international law

3. Recognising the source of copyright in Australia

4. Identification of copyright in materials that already exists

5. Determination of the owner(s) of copyright in a new work

6. Assigning and licensing copyright

7. Collection societies

8. Complying with conditions of a copyright agreement

9. Copyright infringement

10. Understanding the role of the publisher and of record labels

11. Common clauses in publishing and recording contracts 

Learning outcomes: 

Upon completion of this unit students will: 

a. Describe how intellectual property rights are created and protected under Australian and international law

b. Identify and explain the conditions of copyright agreements and assess and suggest the actions that may be taken for copyright infringement 

c. Describe the role of the publisher and record labels in different contexts, including self- publishing and independent labels

d. Explain and interpret key features of a publishing and recording contracts

e. Describe how differences in publishing and recording contracts are appropriate for different contexts/ situations

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