MPT735 - International Business Management - Company Entry Strategy - International Business Assignment Help

Assignment Task:

Assessment on MPT735: International Business Management - Company Entry Strategy - International Business Assignment Help:

In this assignment, your group act as a team of international business consultants and to make a decision based on how best to enter the Indian market. You need to develop a market entry strategy for the firm and product/service.

• Firstly, you should consider the industry environment for your product/service – please see extra hints in Assignments helpful hints document.

• Then you should consider the market for this product/service (hint have a look at the marketing resources in this unit).

• Then you may consider the strengths, weaknesses and opportunities and threats, of the company/this product/service entering this market.

• Then you need to consider the choice of ‘international strategy’ in the market, and justify why you are recommending this ‘international strategy’.  

• Then you need to pick the type of entry mode you are going to use and justify why you pick this entry mode, using Dunning’s eclectic theory.

• You then need to choose the organisation design and control you will use.

• You then need to specify the international marketing strategies that you might use.

• You then need to specify international human resource management options.

• And then make an overall recommendation of how the firm might deal with the above issues over the next five years.

1. So what makes a good quality assignment (same as Assignment 2)?

1. It’s based on good quality research.
2. You have good quality sources of information (business information sources such as industry reports, EIU, Datamonitor etc, business databases such as Proquest, Business Source Premier, academic journal articles, textbooks, please don’t use Wikipedia or dubious references, or no name references from strange websites).
3. How well you use these resources support to your arguments.
4. Your information is realistic, relevant, and would be useful for a company/person conducting international business. 
5. The information is specific to the product/service chosen.
6. You have adequately referenced, and you have used the Harvard referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).
7. Your final report doesn’t exceed 3000 words (Title page, executive summary, table of contents, tables, graphs, appendices and your reference list are in addition to the 3000-word limit).  
8. It should be in a report format. Your report should be typed, double spaced, 12-point font, and has headings (further information on report format is provided below). 

Submission Instructions:

You will submit your work in the group dropbox on Cloud Deakin.

You must keep a backup copy of every assignment you submit until the marked assignment has been returned to you.  In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.

Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.

When you are required to submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission.

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