MPU3343 - Critical Thinking and Advertisement Analysis - Marketing Assignment Help

Assignment Task

Assignment 1 Advertisement Analysis In this assignment you will work alone to think about how an ad is trying to sell you a product. Choose any ad you would like to analyse. It can be: A television ad, an internet ad, a magazine ad, an ad you've seen on an application, an ad you've seen in the street or even an ad you've heard on the radio. *You can use an old/new ad. *The ad can be a video ad or a print ad.

Task: Analyse the ad by answering these questions:

1. What claim is the ad making?

2. What information or data is the ad giving to support its claim?

3. Evaluate the claims provided in the ad using the PMI criteria.

4. What is the ad implicitly and explicitly promoting?

5. Who is represented in this ad? How?

6. Describe the visuals of the ad. This includes details about music and other effects.

7. Who is the target audience for this ad? 8. What is the ad implicitly and explicitly saying about its target audience?

9. Your comment: Determine the effectiveness. Is the ad effective or ineffective at appealing to its audience?

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