MQBS1030: Decision Making for Business and Assessment 3

Professional Practice: Solving Business Problems

Overview

Students are asked to find their own contemporary business problem or scenario, which they will analyse via economic frameworks and their own data. Students will prepare a video presentation as well as presentation slides.

Deliverables

• 6.5 to 7.5 minute presentation (not under or not over) that is uploaded to a public video sharing platform such as YouTube, Vimeo, Echo, Zoom, or similar. The video can be unlisted (the public cannot find it via a search engine), but the link should be one that a marker can easily open without asking for permission. This video link should be included on the first slide of your presentation as a clickable link. 
• A 8-slide presentation (not under or over) in PowerPoint or similar that follows the structure below. Convert your presentation to a PDF before submission. Notes about the Video: You are not being marked on the production value of the video. Your talking head should appear for at least 30 seconds at the beginning of the video to verify the video’s authenticity. You may turn your camera off after 30 seconds, the decision is yours.

Notes About the Business Problem and the Data
Set

You can decide the scope for this business problem – local, national, or global. You can even solve a problem for a local business that you know, or even one on campus! You can utilise data sets that you find online.

Alternatively, you are welcome to create your own sample or proxy datasets if suitable data is not available or if you wish to model a specific scenario. For example, you might simulate customer purchase behaviour, generate hypothetical financial data for a small business, or construct a simplified version of a larger dataset to test a particular analytical method. Just ensure that the dataset you create is realistic, well-structured, and appropriate for the analysis you intend to carry out. You are not being marked on the data set that you choose. You are being marked on your data analysis.

Assessment Requirements Summary

The assessment “Professional Practice: Solving Business Problems” requires students to identify a contemporary business problem or scenario and analyse it using economic frameworks and their own data. Key requirements include:

Key Pointers to Cover:

1. Business Problem Selection: Choose a local, national, or global business problem. Options include actual businesses, campus-based problems, or simulated scenarios.
2. Data Collection: Use real datasets, online sources, or create realistic proxy datasets to support analysis.
3. Video Presentation:
   • Duration: 6.5 to 7.5 minutes.
   • Upload to a public video platform (YouTube, Vimeo, Echo, etc.).
   • Talking head must appear for at least 30 seconds at the start.
   • Include the video link on the first slide.
4. Presentation Slides:
   • 8 slides (strictly), converted to PDF before submission.
   • Structured to present the problem, data analysis, and insights.

5. Analysis Focus: Marked on data analysis and application of economic frameworks, not on dataset creation or video production quality.

Approach Guided by Academic Mentor

The Academic mentor guided the student through a step-by-step process to ensure the assessment was completed effectively:

1. Problem Identification:

   • Mentor helped the student choose a realistic and analyzable business problem.
   • Emphasis was placed on selecting a problem with measurable factors suitable for economic analysis.

2. Data Preparation:

   • Mentor advised on sourcing real-world data or creating proxy datasets.
   • Ensured the dataset was structured, realistic, and sufficient for analysis.

3. Data Analysis:

   • Mentor guided the student on which economic frameworks to apply (e.g., demand-supply analysis, cost-benefit analysis, or market segmentation).
   • Demonstrated step-by-step calculations, visualisation techniques, and interpretation of results.

4. Slide Development:

   • Mentor assisted in structuring the 8-slide presentation, ensuring each slide covered a key part of the analysis:
     1. Problem statement
     2. Objective of analysis
     3. Data overview
     4. Methodology/economic framework
     5. Findings from data analysis
     6. Interpretation of results
     7. Recommendations/solutions
     8. Video link and conclusion
   • Emphasis on clarity, concise content, and proper labelling of charts/figures.

5. Video Preparation:

   • Mentor provided tips on presenting confidently, maintaining professionalism, and ensuring timing compliance (6.5–7.5 minutes).
   • Advised showing the talking head for verification before transitioning to slides or screen share.

6. Review and Feedback:

   • The mentor reviewed drafts of slides and practice presentations.
   • Provided feedback on analysis depth, logical flow, and clarity of recommendations.

Outcome Achieved

• Student submitted a well-structured 8-slide PDF presentation with a verified video link.
• Applied economic frameworks effectively to the selected business problem.
• Delivered actionable recommendations supported by analysed data.
• Successfully demonstrated critical thinking, data interpretation, and professional presentation skills.

Learning Objectives Covered

• Understanding and application of economic frameworks to real-world business problems.
• Skills in data collection, processing, and analysis.
• Development of professional communication skills via structured presentations.
• Ability to synthesise information and propose practical solutions.
• Experience in producing a professional, time-bound video presentation.

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