MRK201: Integrated Customer Experience- Literature Review Writing Assignment

Internal Code: 4AIE

Literature Review Writing Assignment:

Task: Customer experience is the heart of marketing for every industry. You are required to review the current literature on the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal. Papers dealing with topics other than the specified unit will not be marked Your essay must include at least 7-10 current peer-reviewed (scholarly) journal articles in addition to any textbook or magazine references. The Literature review is in TWO PARTS: PART A – Project plan, structure and chosen references in a summary PART B – The literature review of up to 2000 words