MRK213 : Promote the Idea Product or Service Being Featured - Marketing Assignment Help

Assignment Task :

This assignment is worth 15% of your final grade     Late submissions are not accepted and will be graded as zero.  This assignment must be completed individually. 

Review Chapter 17 of your course textbook and the narrated Powerpoint slides that were posted.  Be reminded that recently during a virtual class we watched a series of TV advertisements that originally aired during a past Superbowl.  For this assignment you must go to YouTube and find other examples of Superbowl ads.  There are many to choose from.

Marketers are tasked with creating meaningful advertisements that are aligned with clear objectives.  Ads may be institutional (promoting a corporate message or advocating on behalf of the organization) or product-oriented (pioneering, competitive or comparative, and are dependent on the product life cycle).  

Rationale for this Assignment

Since good Advertisements must:

• Promote the idea, product or service being featured

• Satisfy the objectives developed for the ad campaign, and 

• Fall within the budget that the sponsor can afford. 

This assignment has been designed to make students more aware of the decisions involved and the complexity of the advertising they see on television/internet every day.

Learning Objectives  

Students will be able to identify the factors that make a memorable television/internet commercial.

Instructions

For this assignment you must select 5 different ads (that were aired on the Superbowl [in any year]) and for each ad you must complete the following table.  Each table should be approximately one page when fully completed, and you should have a separate table for each ad.  Your answers within the table must be written in full sentence form and proper use of English grammar is expected.  Your submission will be a total of 6 pages:  a Title Page indicating your name and student number, and then one page for each commercial.  

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