MRKT20052: Marketing Management and Digital Communications- Marketing Plan Making Assignment

Marketing Plan Making Assignment:

Task: Assessments 1 and 2 are related and you will be required to develop a marketing plan for the same product or service in Assessment 2. Assessment 1 is in fact the first part of writing up a marketing plan and Assessment 2 is the second part. You can use the example given on pages 69-73 on the textbook as a guide. However, you are highly recommended to check other sources for examples of marketing plans as the one in the textbook is not the best one. There will be additional information provided in unit’s Moodle page. The preparation for this presentation involves extensive research and you will need to start working on this assessment as early as possible. The PowerPoint slides will need to be uploaded in Moodle under the “Assessment 1” submission link as a .ppt or .pptx file. A font size of at least 20 should be used for the body of the text. For students located at the local campuses: This assessment will be a team effort. Your campus lecturer will help organise you in a team of 3 members by Week 3. The objectives of the team-based assessment are to enable you to develop your communication and interpersonal skills, achieve cross-cultural understanding, strengthen your critical and rational thinking abilities and learning and enjoy different perspectives on the same topic. You are to select a team leader for your group who will communicate with the local lecturer. The team leader will be responsible for submitting the presentation to Moodle. As a team player, you are expected to do all preparatory work before meetings, attend all meetings arranged in conjunction with team members by the team leader whether it is online, on the phone or in class, contribute significantly to the group work and diligently complete any work assigned to you. ONLY the team leader will upload your final assignment in Moodle by week 6 deadline. The team will present their work to their campus tutor and fellow students at a time specified by your lecturer for not more than 5 minutes for each group, usually in the tutorial of Week 6 (and Week 7 if necessary). Your assessment will be marked both on the quality of the presentation as well as the content. Your campus lecturer will mark your presentation which will be moderated by the Unit Co-ordinators. Team members will report students who did not contribute in an effective way to the assignment work to the campus lecturer. Therefore, each team member may not achieve the same mark for this assignment. Students who did not belong to a group will get 0 marks. Your campus lecturer will provide you with immediate feedback on how the content can be improved but will not disclose marks until the return date for assignments. Feedback on your presentation will allow you to know if you are on track for the next  assessment. For distance education (Flex) students: You can either complete this assessment individually or in a group (not more than 3 members). You can use the Moodle forum to find group members. Please inform the Unit Co-ordinators (please email both the unit coodinators) of your group membership by the end of Week 3. For this assessment you are required to prepare PowerPoint slides with voiceover (5 minute maximum). Only one person from the group is required to submit the presentation in Moodle. You do not need to read the in-text referencing or references at the end of the slides in your recording. You should use a headset with microphone preferably or speak loudly if you use the inbuilt microphone on your laptop/computer. Please make sure your voice is clear, can be heard and understood when playing the PowerPoint slides before you upload your work into Moodle as a .ppt or .pptx file. For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link. Adding Voice Over to PowerPoint Presentations in 5 Easy Steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easy-steps/