MRKT20052 : Marking Plan/Criteria - Marketing Assignment - CQ University

Assignment Task :

Marketing Plan Assignment :

1. Steps in writing a marketing plan

2. SWOT and competitor analysis

3. Mission

4. Set 3 marketing objectives and 3 financial objectives achievable within the first 6 months of the product launch

5. Formulate a detailed marketing mix strategy and place particular emphasis on a digital marketing communication plan

6. Present action programs designed to achieve the marketing and financial objectives

7. Discuss the implementation and control of the marketing plan

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