MS70087E - Global Marketing and Digital Business - Marketing Assignment Help

Assignment Task

Learning outcomes to be assessed 

On completion of this module, the students will be able to: 

1. Critically analyse data concerning complex marketing problems and opportunities by applying major   global marketing theories and concepts; and develop realistic and original solution to the problems 

2. Identify the key cultural factors and the nature of their impact on global marketing 

3. Evaluate the opposing arguments for standardising or adaptation of the elements of the marketing  mix in different markets and countries 

4. Select and apply global marketing and digital business concepts to a real-world organisation 

5. Understand the meaning and scope of digital business and e-commerce; and summarizing the main   reasons for adoption of digital busines.

Managing the marketing communications process in an online business – identification of target  markets, communication objectives and strategies; consideration of cross-border cultural, social and  media influences; development of the campaign elements, the adaptation/standardisation debate;  managing internal and external resources; deciding upon the level and allocation of promotional  spends; evaluating the outcomes of promotional activities

Global business ethics, the consumer and the impact on global marketing and online business.

Developing the product strategy with a focus on the standardisation or adaptation debate.

Pricing strategies and internal and external influences in the global marketplace.

Developing appropriate entry strategies, distribution channels and logistics and foreign channel  management for online businesses.

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