MSc International Business and Management Assignment

Assignment Task

Brief

This coursework is designed to help postgraduate students understand the Strategic Digital Marketing opportunities and the organizational implications that arise from web developments. The coursework will also provide students with insights into how the Internet can be used to improve customer support personalized products and communications and generate new business.

Specific Details

• For a company of your choice, you are required to critically evaluate the range of strategic marketing opportunities presented by the Internet and provide examples of how the company has successfully leveraged these opportunities
• You will need to discuss the challenges that this company or any other company in general may face from the integration of digital technologies into its/their existing organizational structures and propose solutions to address these challenges.
• Furthermore, you are required to evaluate the ways in which the Internet can be used for relationship marketing, so that to improve customer support, personalize products and communications, and generate new business.

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