MSM 3781: Marketing Management One - Management Assignment Help

Assignment Task:

Task:

Assignment One

What are your views on the targeting of Products to children in today’s world? Aside from your personal views, discuss the issue of targeting to children from two traditional perspectives:

1. First that of a brand manager who is responsible for the profitability of a child-oriented product, and,
2. Second from the view point of an ethicist.

Imagine what each of these parties might say about the practice of targeting products to children.

Assignment Two

There are assumptions that currently and in the past alcohol and cigarettes advertisements were responsible for a very large percentage of sports bill boards in Namibia.
What explanation can you offer for why these products are or used to dominate the sports bill boards medium? Discuss with clear examples.

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