Highlights
Assignment 1 - Few companies do as much to apply the societal marketing concept and to build relationships with customers.One of the early members of the societal marketing movement, today thepremium ice maker continues its commitment to a wide range of ecologicaland social causes. The company directs more than 10 percent of its profitsto causes Marketing tools to develop stronger bonds with customerfinancial and social benefits.You as a marketing manager for ReconAfrica, an oil prospecting companyin Kavango might be faced with major challenges.
Your task is to analyze the challenges the company may face in terms socialecological causes, balance profits, consumers wants and society interests.
Assignment 2 - Analyze the needs, wants and demands of customers of the University of Namibia in its different treatment markets. Examine the value University deliver in each market. Discuss how value affect price for the university.
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