MSME Social Media Marketing Strategy Report - Analytics and Specific Metrics - Management Assignment Help

Assignment Task :

Purpose: This is an individual summative assessment task designed to develop and demonstrate your written communication skills and understanding of social media marketing strategies for MSMEs in tourism.

Instructions: Digital and social media, including User Generated Content (UGC), have transformed contemporary tourism with various implications for both tourists and tourism brands. For your final assignment, you will adopt the role of a social media consultant who has been contracted by a tourism MSME to develop a new social media marketing strategy for them. 

Based on the findings of your social media analysis of the MSME (from Assessment 3), devise a new social media marketing strategy for the same MSME and outline the following in your report:

• • Provide an overview of the MSME (including its history, location, product and service offerings)

  • Develop SMART objectives for the social media marketing strategy

  • Propose and justify an appropriate target market

  • Propose and justify the use of specific social media platforms to reach this market

  • Develop and justify a one-month content plan

  • Develop and justify curated content examples (at least one post for each of the social media platforms proposed)

  • Develop and justify an influencer plan using the 5Ws model (Who, What, When, Where and Why)

  • Propose and justify how the strategy will be monitored and evaluated using analytics and specific metrics

This is an industry-style report and should be formatted as such by using high quality images that can be sourced from free-to-use stock photos although note that these should still be cited (see: pexels.com, unsplash.com) and creative infographics (see: canva.com, piktochart.com).

The prescribed report format includes the following:

• Professionally presented title page (including a title, student details and the word count)

• Executive summary (1 page - excluded from the word count)

• Table of contents

• Headings and subheadings

• Page numbers

• An introduction, body of paragraphs and a conclusion

• Labelled tables and figures

• Clear illustrative graphics (e.g. curated content examples)

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