Highlights
Overview
In this assessment, students need to work in groups to refine questionnaires and complete data collection. After that, they need to
i) Analyse data,
ii) Interpret results,
iii) Develop marketing recommendations, and
iv) Complete a written report independently.
Students will gain market research knowledge and skills to analyse real-world market issues/ opportunities and make evidence-based decisions.
Note:
You must include the Participant Information Statement/ Consent Form in the beginning of your questionnaire and gain consent from your respondents.
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