MUSI20206 - The Business of Music Industry Assignment

Assignment Task

Description

This assessment is an essay and students are required to formulate their own topic. Over the course of the semester, students will discover that the modern music industry consists of many eco-systems that contribute to the recording, marketing, distribution, consumption, exploitation and presentation of both recorded and live music. Some of the participants in these ecosystems include artists, producers, record companies, music publishers, streaming platforms, managers, booking agents, publicity and marketing services, promotors, music venues, traditional media and social media, along with businesses in associated industries such as film, television, games and advertising. More recently these music ecosystems have been greatly impacted by digital technology and the evolution of areas such as Al, Web 3 and other technologies. And don't forget that audiences and recorded music consumers are important participants in these ecosystems.

Students should formulate a topic that examines the relationships between some (but, obviously, not all) of these music industry participants and forces - focusing on business-related areas such as economics, legal considerations and impacts, financial aspects and the evolution of industry structures.

Try to avoid a general, overly broad, descriptive topic - instead, find an area of interest and consider how that area of the business of music has evolved and how that evolution has impacted the various participants in that area of the business.
The written assignment should reference key terms and concepts presented throughout the semester and will be assessed on- Identification, explanation, analysis, demonstration and discussion of how:

• Selected industry participants relate and work together in the music industry
• Historical and contemporary shifts and issues impact potential developments in music businesses

Economic or business concepts apply to the chosen segments of the music industry Students will also be assessed on:

• A clear title outlining the purpose and topic of the paper
• Clarity of argument and validation of opinions offered
• Organisation of the paper and structural clarit
• Whether the paper has been revised for grammar, adhered to the word count and formatted according to the guidelines.
• Effective academic technique of referencing and citation

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