Music Festival - Media Networks - Visually - Stakeholder Analysis - Research Assessment Answer

Assessment Task:

Music Festival - Media Networks - Visually - Stakeholder Analysis - Research Assessment Answer 

Overview 

When planning an event, considering the impact it will have on all stakeholders is essential. The purpose of this essay is to research the concept of stakeholder analysis and demonstrate your understanding of the concept by applying it to a real-life event. The Week 2 lecture and textbook reading from chapter 5 will help with this assignment. Pick an event that excites you and you’ll invest more into this assignment – this is more about getting to know the intricacies of an event and using this knowledge to impress potential employers e.g., if you attended an interview to work on Future Music Festival and you can talk about the media networks, using the Big Day Out as a comparable event, this would impress. Feel free to be a little creative in your essay presentation e.g., use concept maps, images, network pathways to visually demonstrate the links between stakeholders and express them as figures in your essay.

Task
You are required to research and prepare an essay on the concept of a stakeholder analysis. The purpose of the essay is to demonstrate an understanding of the concept of a stakeholder analysis and how consideration of all stakeholders in event management is essential to the event’s success. Your essay (1,500 words:10% -/+ is acceptable) should incorporate the following components:
1. ECU Cover sheet (not included in the word limit);
2. Table of content and Word count at the bottom of the page (not included in the word limit);
3. Definition of the term stakeholder (in this part use some academic references)  this topic will be covered in the Week 2 lecture;?
4. Overview of the relationship between event management and stakeholders (in other words, why do we need to have an understanding of internal and external stakeholders attached to an event) (in this part use some academic references);
5. Examine the risks of not conducting a stakeholder analysis (in other words, what are the risks if we, as event organisers, do not bother liaising with stakeholders) (in this part use some academic/industry references

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