Muslim Commercial Bank Case Study - Management Assignment Help

Assignment Task:

Task:

Case Number. 04

Muslim Commercial Bank has three SBUs namely conventional banking, Islamic Banking and Car Insurance and for all these company is implementing strategic management. Therefore, need to device mechanism for all the t here after analysis they found that in category of conventional banking their major rival is Standard Chartered Bank. Although in category of Islamic Banking they are competing with giants like Meezan Bank and Dubai Bank Islami and both having more sales and branches as compared to the Islamic Banking Section of Muslim Commercial Bank (MCB). Similar has been fund in the category of Car Insurance the only other bank prevailing in the category is giant of Islamic Banking i.e. Meezan Bank. The sales of MCB in the category of conventional banking are $230,000 although this was of $200,000 in the previous year and of 80 % of the sale of largest rival (i.e. SCB accounted this year). On the other side the sales of MCB in Islamic Banking sector is $65,000 which is more than several players of the industry although it is around 43% of the sales of Meezan Bank but last year it was around 51% of the sales of the Meezan Bank. In terms of Car Insurance Bank is second in the category having sales of $12,000 sales which is of 81% for car ijarah sales of Meezan Bank and it has been increased by 31% as compared to the last year.

Required:
Please develop Growth Share Matrix (BCG) for Meezan Bank Pakistan and tries to sum all the SBUs in one through highlighting the proper shape and implications. Please also write proper conclusion and action plans for all the three SBUs. (04 marks)

On the bass of BCG matrix assume score of IFE and EFE and justify your thought before plotting IE matrix through these values and write proper conclusion. (04 marks)

Case Number. 05

Pak Suzuki Motors Company Ltd. is a company assembling and distributing Suzuki Japan's cars in Pakistan. Currently they are one of the most successful motor companies in Pakistan. The firm was founded in 1983 the Joint Venture Agreement between Suzuki Motor Corporation of Japan (SMC) and Pakistan Automobile Corporation (PACO), Pak Suzuki Motor Company Limited (PSMCL) was incorporated as a public limited company in August 1983. The new company assumed the assets, including production facilities, of Awami Autos Limited. PSMCL started commercial operations in January 1984 with the primary objective of passenger cars, pick-ups, vans and 4x4 vehicles. The groundbreaking ceremony of the company’s green field automobile plant at Bin Qasim was performed by the then prime Minister of Pakistan in early 1989. On completion of first phase of this plant in early 1990, in-house assembly Suzuki engines started. The new plant was completed in 1992, and Suzuki production was transferred to new plant — and three box 1300 cc Margalla car was also added to its range of production. In September 1992 the company was privatized and placed directly under the Japanese Management. At the time of privatization SMC increased its equity from 25% to 40% Subsequently, SMC progressively increased its equity to 73.09% by December 31, 2001. Today Pak Suzuki has one of the most modern automobile manufacturing plants in South Asia and currently exports its cars to countries like Bangladesh, Ghana, Nigeria & Maldives. Suzuki originally owned 25% of the stock, and has gradually increased their holding; they now own 73.09%. The company now assembles a wide range of Suzuki vehicles and aims to produce 150,000 vehicles per year. The Company setup new plant for motorcycles at Bin Qasim. All the operations of motorcycles have been shifted to the new plant effective July 2011.

The Company continues to be in the fore-front of automobile industry of Pakistan. Over a period of time, the company has developed an effective and comprehensive network of sales, service and spare parts dealers who cater to the needs of customers and render effective after-sale service country wide.

Micro-environment And Macro-environment: The larger societal forces that affect the micro environment are: demographic, economic, natural, technological, political, and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function.
Demographics: Society holds a global or summary belief that an organization is proper and worthy of support. Suzuki takes pride in being the most trusted name all over Pakistan. Its vehicles are regarded as a status symbol. It is the guiding principles of Suzuki which has strongly developed trust in the people.

Natural factor: Involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities.
Trends
• Shortages of raw materials.
• Increased pollution.
• Increased government intervention

Political Environment: Pakistan has to face lots of ups and down since its independence. So many governments have been broken down by military authority. In this scenario no entrepreneur was willing to invest in Pakistan except few. Due to this market environment wasn’t so good in Pakistan. Anyhow Pakistani government never been trustworthy for any investor

Legal Environment: As all countries, Pakistan also has some legislation about each sector. But like developing countries it is hardly being imposed by authorities. Only due to corruption government encourage smuggling and black marketing. When anyone supported by government or give more commission to Govt. get inside in the market and they have very soft behavior by government for any legal action. Such unethical activities destroy all law and legislation.

Economic Environment: Pakistan, an impoverished and underdeveloped country, has suffered from decades of internal political disputes and external ongoing conflict with India. However, IMF approved the government policies. By following these policies government succeed to reverse the situation of economy during last five years.

Socio-Cultural Environment: Pakistan has strong culture background and it has been following in some particular region of Pakistan strictly. But with the passage of time it is going to change.
Thoughts of people, choices, taste and style has been totally changed. If we talk about the transportation source in Pakistan, People use buses, pickups etc. for journey. But now the people who haven’t any source of transportation they also want something for their convenience because they wants to save their time as much as they can. People want to use such vehicle which looks beautiful and also affordable.

Customers: Suzuki aims at developing loyal customer’s relationship. For this reappoint tries its best to understand who its buyers are and what their needs are. It tries to listen to its customers, realizing that they may be their best collaborators. Customer’s feedbacks drive their product development. To be the market leader and satisfy the requirements of its customers, the company has set certain objectives.
These are:
a) Improve Quality
b) Enhance Efficiency
c) Minimize Cost
d) Increase Productivity
Resources:
Production capacity - Suzuki Annual production capacity of 150,000 vehicles. The vehicles produced include cars, small vans, Pickups, Cargo vans and Motorcycle. Pak Suzuki holds more than 50% Market Share.
People - Almost 145,510 employees worldwide work in the business with a mutual understanding of the business goals. Without employees no company can accomplish their business objectives.
Raw Materials/ Car Parts etc - Suzuki buy in raw materials and car related products such as steel, plastic, glass and energy related raw materials e.g. crude oil. Suzuki also invests in a range of renewable raw materials in its vehicle production. Machines/Machinery - There are several machineries used at Suzuki within the production system.

Suzuki Showrooms - Suzuki is a multinational company, to promote their business they have invested in showrooms around the world such as China, India, Pakistan, and Japan etc.
Capital - The Suzuki industry has recorded Yen 138,014 million (as of March 31, 2011) Shareholders - Suzuki has private shareholders who have invested money into the business. From the financial losses in 1959, the company started to increase profits by entering new markets such as the Motorcycle industries.

Competitors: Following are the competitors of Pak Suzuki Atlas Honda
1) Toyota (Indus Motor)
2) Hinopak Motors
3) Hyundai & KIA (Dewan Farooque Motors)
Atlas Honda: The Atlas Honda Limited is a joint venture between the Atlas Group of Pakistan and Honda Motor Company of Japan. The Atlas Honda was created in 1988 by the merger of Panjdarya Limited and Atlas Autos Limited. Both these motorcycle manufacturing concerns were established by the Atlas Group. Atlas Honda manufactures and markets Honda motorcycles in collaboration with Honda Motor Company. Atlas Honda also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso.

Atlas Honda Plants are located in Karachi, and Sheikhupura. Honda Atlas makes two Honda Models in their plant located in Pakistan. They are Honda Civic and City. Honda Atlas began their assembly of Honda City in the year of 1997. The car was at first available in the 1.3 liter but soon was available in both 1.3- and 1.5-liter engines. Along with these two models, the company sells Honda Accord to Pakistani customers but is imported from Japan. Honda Atlas assembles four motorcycles in Pakistan, the CD70, CD100, CG 125 and CG 125 Deluxe.

TOYOTA (INDUS Motor): The Indus Motor Company Limited (IMC) is a joint venture between the House of Habib, Toyota Motor Corporation, Japan (TMC), and Toyota Tsusho Corporation, Japan (TTC) for assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 1, 1990. Indus Motor Company are Manufacturers, assemblers, distributors and importers of Toyota and Daihatsu vehicles, spare parts and accessories in Pakistan. The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. The shares of company are quoted on the stock exchangesof Pakistan. Toyota Motor Corporation and Toyota Tsusho Corporation have 25% stake in the company equity
Required:

Please conduct PESTEL Analysis for PAK-SUZUKI and also rank the company in against of competition as prescribed model of SM (6.5 marks) Discuss various strategies with their sub-divisions for PAK-SUZUKI like intensive, integration, diversification and alliance. Please do not elaborate extensive just discuss that how company may use or are using these strategies.

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