Native Bush Spices Australia Case Study - Management Assignment Help

Assignment Task

Case Study

Native Bush Spices Australia is based in Coffs Harbour, NSW.
The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification. The company manufactures and retails a range of organic, Australian native foods including:

• Native herbs and spices
• Native herbal teas
• Native fruit jams and conserves

Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a web site through which products can be ordered. The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing.
The company is also looking at moving into international markets, namely South-East Asia – specifically Hong Kong, Japan and Singapore. The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying their products is between 35 and 65. Most of their consumers are health conscious, care about protecting the environment and have an average income of $80,000. The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer. Around 10 staff are employed in the factory making and distributing the products.
Although the company does not have a formal strategic plan, the following information is included on its web site about its mission, vision and values:
Mission
Native Bush Spices Australia is committed to providing the highest quality product to all its clients.
Vision
We are constantly working to establish ourselves as the most respected and sought-after supplier of native bush spices.
Values
Respect: taking time to understand and value each of our customers and respecting their choices.
Responsibility: acting with integrity towards our staff, our customers, the community and the environment.
Caring: a duty of care for our staff, customers and the environment.
Excellence: to always look to provide the best quality product and customer service.
Integrity: to act with honesty, openness and do what we say we will do.
Innovation: to be industry leaders.

TASK: COMPLETE THE FOLLOWING ACTIVITIES WITH THE GIVEN POINTS
1. Carefully read the scenario information, including the information about the organisational mission, vision and values and business objectives. (POINTS TO INCLUDE BELOW)
- DESCRIBE some examples of these statements/objectives from at least two other companies.
- Compare the vision, mission and value statements to those of Native Bush Spices Australia.
- WRITE notes about whether you think the existing mission, vision and value statements are clear enough to guide operations.

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