Highlights
Learning outcomes:
On completion of this assignment you should be able to:
1. Analyse the types of decisions faced by your team and the decision-making styles adopted by your team.
2. Assess the effect of the national cultures on the decision-making within your team.
3. Critically assess how, in hindsight, your approach to decision-making would be different if you were to play the Marketplace game again.
4. Prepare and present a business-style report.
5. Have demonstrated the ability to interpret a variety of information and make sound strategic decisions in a complex and dynamic business environment.
Assessment criteria:
There are two pieces of assessment.
1. Your team’s performance in Marketplace (30%), as revealed by its Cumulative Final Balanced Scorecard at the end of Quarter 8. See the lecture slides for how this score is calculated. Please note that there is nothing to physically hand in for this part.
2. A reflective report (70%), comprising your individual critical reflection on specific issues faced by you and your team’s in their decision-making. See overleaf for detail.
Tasks:
1. You should critically reflect on the extent to which your team used an intuitive decision-making approach during the game. Give examples of why you used this approach, critically analysing why it was successful or not successful and giving examples of when it was used. What other recognized approaches to decision-making did your team take and why? Look at the academic literature/theory on decision-making and reflect whether there were other recognized decision-making approaches that you should or could have adopted if you were to play the game again?
2. You should also consider the extent to which your group had certainty in its decision-making. What academic theories could explain the certainty or lack of certainty that you faced in your decision-making. Provide examples from your game to illustrate your discussion. Use relevant theory to discuss what you could have done to deal with such certainty or uncertainty if you were to play the game again?
3. What cultural elements affected your decision-making? Consider the nationalities of the people in your team and particularly the extent to which the following dimensions from the work of Geert Hofstede had an impact on your decision-making:
If you were from different countries, to what extent did these issues cause you a problem? If you were all from the same country, critically analyse where your own culture fits on to these dimensions and what impact it had on your decisionmaking. For example, could your team have made better decisions had you taken into account your culture’s Long-Term Orientation or Uncertainty Avoidance and the impact it had on your decisions? What could you have done to avoid the problems caused by your team’s position on these dimensions?
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