NBS7027B - Digital Business Plan and Management Assignment - University of East Anglia

Assignment Task

Business Plan

The assignment is a business plan for the development of (pick one):

1) Create your own new digital business, or;

2) Development of new digital business for an existing organisation, which currently has no digital business, i.e., it is currently a bricks-and-mortar business only.

Please choose an organisation that is both interesting but reasonably easy for you to research. If in doubt, consult the lecturer. It should also be something that can be implemented with current technologies.

The chosen venture or organisation may be in any sector (B2C, B2B, non-profit, etc.).

Content

• Your business plan should provide a clear and compelling description of the online value proposition offered from the customer perspective. You could provide a description of the customer experience in buying and using the product/service. You should explain why the customer gains benefit in buying from the firm as opposed to any of the possible major competitors.
• Your business plan should clearly describe which type of business model the business is (or will be) pursuing.
• Your business plan should give some careful discussion of any important risks and potential downsides.
• Your business plan should show good use of analytical frameworks and tools presented in the textbook, lectures and other readings.
• Your business plan should demonstrate excellent business analysis skills, insight, and creativity.
• You must back up your ideas with your own research of primarily academic material, e.g. journal articles and books. A small number of websites will be acceptable.

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