New Product Development - Commercial Scope - Marketing Assignment Help

Assignment Task:

This project can be completed individually, in partners or teams of 3 only. 
1. Conduct a brainstorming session for New Product Development

2. Decide on either: a. A new to the world idea b. A modified version of a current product/senice and create a logo

3. Describe the product and its benefits/features

4. Decide on the new product'services TARGET market and explain how and why you chose this market. 

5. Decide on the position of the product in the market and show the 4 ps of the product/service.

6. Create a 30-60 second commercial for the product to show the class!

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