New Product Multicultural App - Enhancing Multiculturalism - IT Assignment Help

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New product Multicultural app

Enhancing multiculturalism is something that everyone ought to be a part of, not just governments or ethnic lobby groups. And after all, multiculturalism is not just a social policy term; it is something that requires practice and commitment.”

Multiculturalism is a reality of Australian society. People move to Australia as refugees or migrants under different circumstances such as war, financial crisis and so forth.

Adapting to a new culture is not an easy matter, in fact, it is something which carry a lot of stress and pressure. People in those states might feel isolated because they do not know English, as well as they do not have families and friends in Australia.

Multicultural app is a service which aim would be to facilitate connections and communications among migrants and refugees in Australia. Through this app, people can find each other, communicate with each other, advertise their services, offer their experiences and knowledge about Australian society as well as their own culture and country. This app could be translated into all the languages (more than 160 languages) that people are speaking in Australia to make more connections no matter which language people are talking to. migrants and refugees will have more interaction with the Australian society as well as with themselves from different backgrounds, cultures and languages. In general, the app can help to increase the information of the people living in the society.

We are living in the age of connectivity, so migrants could connect with each other through the app without knowing other languages even English. Every person could be a potential friend, and in this way, people can support each other, and the most important outcome could be preventing mental health illness and create a better society.

Introduction:

The app will enable end users to connect to each other, find each other, share their experiences, offer their services without language barriers.

1. Project Plan

The multicultural app has features as following:

1: sign up and login  

2: a platform where people write what is on their mind (social feed)

3: a translator which people could choose the language they need

4: a platform for posting information about different cultures

5: Navigation

6: Image galleries

7: Product and services menus

8: law

9: Push notifications

So, this app could be offered by government. I have talked with the board members of Multicultural council of Tasmania, they were interested but need more details.

Peak bodies: MCOT, MRC, Tasmanian government

Some people asked for a place to advertised home stuff, for example if people don’t need their stuff, they can put it there to sell or give it for free. Something like gumtree but in the app so they can translate it to their language.

How do we gather data?

1. Online study
2. Talk to people- interview 

Talk with peak bodies (stakeholders)- they will provide us the database

I think we need to work on

1. Who are stake holders: who will give us the data base?
2. Analysis about the project
3. Financial analysis
4. Understanding of industry, target market,

Revenue stream for our app

Social Media

Magazine

Led advertising

Mobile app

Areas of interest are

Car sales

Carpooling

Yellow pages

Give ways

House hunting

Locally our Multicultural App in Tasmanian.

We cannot launch in of whole Australia since the Tasmania government doesn’t have access to all data in other states.

1) Where will you manufacture? 
2) Type of business model you will adopt? - licensing, franchising, partnership etc 
3) How you intend to scale your product or service concept - making it a reality? 
4) App developer - explain where your app data will come from
5) Explain forecasting, pricing strategy 
6) Are there any IP issues you are anticipating? 
7) Details of contingency planning - What if things don't go plan? 
9) How will you maintain your innovation for continuous competitive advantage? 
10) Developing a prototype model - think of how you can present your work

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