New Zealand Organisation or Global Organisation operating in New Zealand. - Business Management

Internal Code: IAH237

Business Management:

1) Write a strategic marketing proposal for an existing New Zealand Organisation or Global Organisation operating in New Zealand. 2) Analyse the current marketing planning and recommend plans for 2018. You should analyse and recommend the marketing objectives, environment, strategies, and tactics for your selected existing New Zealand Organisation or Global Organisation operating in New Zealand. 3) Conduct secondary research about your selected existing New Zealand Organisation or Global Organisation operating in New Zealand including analysing its annual reports, media reports, articles, and website information. 4) Existing New Zealand Organisation or Global Organisation operating in New Zealand must be approved by your lecturer BEFORE you start your preparation and research.