No Rubba, No Hubba Hubba - Campaign Report - Management Assignment Help

Assignment Task

No Rubba, No Hubba Hubba Campaign Report
You are to produce a formal written analysis using the following format:

Introduction - sets the scene – why is this an important health issue, overview of report

Mini literature review – strengthen justification of the importance of health issue (at least 6 journals, referenced APA) - prevalence, health effects, underpinnings, prevention/promotion

Planning - Aims, Objectives of campaign, behaviour change model underpinning campaign.
Needs analysis/ formative research – was there any (who conducted it?)
Target audience/s – why – justification

Reflection/ Evaluation – analysis the campaign using the 4P’s (product, price, place, promotion) and critique the communication/method objective (educate, motivate, advocate). Reflect on formative research – what was lacking. What evaluation was conducted / should have been conducted (Process, impact, outcome).

Recommendations - what would you change about the campaign and why – justification based on evidence from literature review.

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