NQF-L9 - Nando's International Case study - Management Assignment Help

Assignment Task

Nando's International: Taking Chicken to the World

1 Introduction

The study is based on the case wrote by the Wits Business School. Nando's International is a fast-food chain which is specialised in Portuguese food, principally based on
chicken. First created in South Africa, it had a fast development overseas,but it was not successful everywhere. The points developed in the study are first the comprehension of the strategy followed by Nando's, then we give some ideas for a future strategy, based on the globalisation of the brand and finally the analysis of the
resources of the company to determine if the strategy can be applied.

2 External Analysis

In order to understand the strategy developed by the company, it is necessary to look at the external factors. Some characteristics can define Nando's strategy. These
characteristics help to identify the strategic opportunities as well as the threats and problems that the company can face.

First of all, Nando's wants to maintain its culture and values while expanding abroad. That means that all the restaurants opened in the different countries need to share the basis of the Nando's culture. That can be a threat as all countries do not share the same culture and then globalisation may be more difficult in particular countries. Furthermore, life styles differ and some people may be less attracted by Portuguese fast food than others.

Questions:

1. Conduct a PESTLE on Nandos from a South African context

2. Discuss the concept of Globalisation and Nandos approach to this

3. Using Porter’s Five Forces Model , critically analyse the fast food segment

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