Oasis Orange Juice Company Case Study - Business Assignment Help

Assignment Task:

CASE STUDY FOR ASSIGNMENT – The Orange Juice Company

Oasis Orange Juice Company started out as a small family business start-up, making and selling organic orange juice locally through Farmers Markets, and to local retailers. 

Over 5 years of successful growth, OOJC has now established itself as the premier nationwide brand for high-quality organic orange and blended orange-juice retail products, supplying wholesalers and supermarkets, as well as maintaining direct sales to smaller local and national retailers.

Growth forced the organisation to re-locate and set up a dedicated small factory operation, now including an in-house bottling plant, and employing  a total of 15 staff, in order to ensure peak seasonal and year-round blended production, as well as the ongoing administration and logistics functions for the organisation.

The bottling plant currently outputs about 500 retail cartons per day (12 bottles per carton), working a single processing shift on weekdays only.  Each retail carton is sold to wholesalers and retailers directly, at approximately $10 per carton.

The organisation is still in original ownership, however new premises have been leased, and factory and office equipment has been funded by business loans.  Some administration staff work from home, however the organisation prides itself on strong privacy and ethics considerations to align with their organic product beliefs, and their systems support this ethos - as a small business, they would not want to put the organisation at risk through poor IT systems.  OOJC are smart users of technology in order to ensure efficiencies and quality throughout their operation.

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