Objectives of Your Marketing Campaign - Key Marketing Problem - Marketing Assessment Answer

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Marketing Assessment Answer

Internal Code: 1AHCBI

Marketing Assessment Answer

TASK: In writing this marketing handbook for Coles, be sure to provide recommendations in regards to:

What is the actual marketing problem and the causes of the problem?
What will be the objectives of your marketing campaign?
Who will be your target market?
What will be the key message/idea of the marketing campaign?
Why will this key message/idea change your target audience’s behaviour?
How are you going to communicate this key message to your target audience?

Budget shoppers/lifestyle oriented (recently moved out millennials)
Luxury shoppers (50+ nonprice sensitive, health-conscious shoppers)

o Be sure to clearly describe and link the marketing recommendations that you would make based on your analysis of relevant consumer behaviour theories. For example, how would you communicate your key message given what you know about your target audience’s motivation and current attitudes? What methods of communication/engagement do you propose? How would you promote your product/brand/store chain given the level of involvement your target market has in the decision?making process? o Your recommendations might include, but are not limited to: Message: should the message be educational in focus, should the communications be very abstract and novel, perhaps super technical, or something else? Provide suggestions for your creative ideas (e.g. television, print media, social media network activities), including argumentation supporting your suggestions. o Remember, your recommendations should naturally be based on your consumer analysis. Thus, it is better to be specific and focus on addressing your marketing problem, than simply describing many creative but irrelevant or off?topic solutions.

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Objectives of Your Marketing Campaign - Key Marketing Problem - Marketing Assessment Answer

Marketing Assessment Answer

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Objectives of Your Marketing Campaign - Key Marketing Problem - Marketing Assessment Answer

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