Online Consumer Behaviour Case Study - Marketing Assignment Help

Assignment Task

Electronic commerce is the activity of buying or selling of products on online services or over the internet. It includes sharing business information, maintaining business relationships and conducting business transactions by means of Tele-communication networks or process of trading goods over the internet. Internet has gained tremendous popularity and emerged as one of the important and efficient means of communication. Online shopping is rapidly growing e-commerce area. Online shopping are available 24 hours a day and almost maximum customers have an internet access both at work places and at also home. This paper examines the behavior of online customers in Gwalior.

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