Online Marketing Campaign - Promotions and Brand Development Strategies - Management Assignment Help

Assignment Task:

Think about the project from this perspective:

You have been hired by your company to build an online marketing campaign to complement their on-going advertising, promotions and brand development strategies. 

Your scope and budget for this campaign should match the current revenue and size of your organization. It is important to be realistic about what can be accomplished; however, this does not mean you build a simple campaign.

Reminders:

1. This is not a marketing plan – this is an online marketing campaign. You may include F2F events or print materials in your experience map but you are only focusing on the online marketing campaign.

2. Campaigns have clear start and end dates with measurable goals.

3. Budgets measure all aspects of cost associated with the campaign. Nothing is FREE; everything has a cost.

4. You should be considering SEO for both campaign content and their general content (including websites), email, and social media services (owned, earned and paid).

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