Highlights
This assignment requires you to:
Critically evaluate organisational requirements of a business and develop strategies that align with the business and marketing objectives.
Design appropriate capacity management and scheduling strategies for various business types.
Over recent months, the New Zealand government has undertaken a major drive to vaccinate the population against COVID-19. Considering the government’s strategy
and actions, please answer the below questions.
1. a) Critically evaluate the extent to which the marketing and operational strategies employed to date have achieved the government’s objectives.
b) Develop any future strategies that you consider would assist better future alignment of marketing and operational delivery to achieve the government’s overall objectives regarding COVID-19. Several vaccines for COVID-19 have been developed and used in different countries, including Pfizer-BioNTech, Janssen, and AstraZeneca.
2. From an operational point of view, critically appraise the use of the PfizerBioNTech vaccine only.
3. a) Based on factors including (i) your analysis of the weekly utilisation of active vaccinators available and (ii) the variation in the number of weekly vaccinations per active vaccinator; critically assess the government’s management of capacity issues and scheduling of vaccine provision at clinics across the country. [Relevant publicly available data includes].
b) Provide an alternative design of the capacity management and scheduling strategy for the vaccination clinic over the last eight months. Clearly specify how your decisions would deviate from the decisions that the government has taken, while justifying why your strategy would have been preferrable (stating any assumptions you have made)
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