Highlights
Background:
According to McKinsey (2021) as the COVID-19 pandemic persists, organisations in developed economies are pessimistic about their own companies’ prospects. It is
natural that organisations must evolve and adapt. Digital transformation requires the use of digital technologies to develop and advance the current business processes
and enhance customer experiences to meet changing business and market needs. After gaining your lecturer’s approval of a business organisation:
1. Critically assess how, in general, the application of relevant management theories and concepts, and leveraging digital transformation, can assist improve operational performance through better adaptation to changing business needs and conditions.
2. Illustrate how your assessment has practical application to the changed business needs of your selected organisation brought about by COVID-19.
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