Highlights
Task:
Produce an informal report not exceeding 2500 words (excluding appendices) which:
Evaluates and analyses the performance of a chosen company, comparing it with a selected range of competitors.
(a) describe its operating context within its industrial sector;
(b) calculate at least two years’ key financial performance figures from its annual report;
(c) evaluate its performance against key competitors using a database or other information sources for comparative data
(Financial Institutions CANNOT be used).
The report
An informal report style should be used, and the following areas should be addressed:
1 a brief description of the market in which the organisation operates including key features of differentiation, and a brief analysis of its operational activities;
2 a calculation from the annual reports of your company of appropriate financial ratios. The calculation of the ratios must be fully and clearly shown;
3 an evaluation of your company's financial and operational performance in the context of selected competitors or its industrial sector. Reference should be made to general market movements. As a source of comparative data, ratios provided by finance databases could be used and you should draw upon additional information available to you. You should be aware of any potential variations in the methods of calculation of your selected ratios.
Sources of information
The latest available Annual Report and Accounts MUST be used as the basis of the evaluation. Extracts from the Annual Report used MUST be submitted with the report within the appendices. A data base or a similar site, can be used to obtain COMPARATIVE data.
Main Learning Outcomes addressed:
1. Develop a strategic understanding of the impact of a dynamic and challenging resource environment.
2. Develop the ability to select and apply appropriate operational and financial management techniques.
3. Examine the role of financial information in demonstrating accountability and performance.
4. Critically apply theoretical perspectives to practical problems.
5. Successfully apply a range of appropriate approaches to learning.
6. Select and apply appropriate computational skills.
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