Operations Management and Service Excellence - Starbucks - Management Assignment Help

Assignment Details:

Using Starbucks as the main case, and drawing on information within the public domain and your own observations, complete a:

•  Four Vs analysis,
•  Performance Objectives Analysis and
•  Design Analysis

1. Carry out a four Vs comparison of Starbucks and Greggs. In doing so, create a Four Vs profile of both operations, and briefly explain each aspect of the two profiles.

2. Explain why you think the profiles look the way they do, and the differences (if any) between the profiles of the two operations. In doing so, remember to justify and where possible evidence all arguments put forward.

3. Compare the current operations performance of Starbucks café operations to those of Greggs. Map on a polar diagram the current performance of both operations. You must explain what the various operations performance objectives mean, and justify based on the use of evidence, your comparisons. Your discussion should consider whether the markets for Starbucks and Greggs are different, and to what extent this affects the importance of each operations objectives.

4. On the basis of the previous analysis, how have the Four-Vs and Performance Profile of the two operations influenced (1) the design of the customer service process, and (2) store layout, at a typical store? I say typically because both Starbucks and Greggs have multiple store locations. In your response, explain how process and layout design decisions allow the operation to cope with core operations characteristics (Four Vs), and how these design decisions are affected by performance and performance trade-offs.

5. Using the case of Starbucks as well as a minimum of eight (8) published journal articles, and secondary sources such as company reports, produce PART B of the report. This part of the report requires you to critically discuss the role of ONE of the following five key areas of operations management in the success of Starbucks:

• Supply chain management
• Insourcing and outsourcing
• Planning and control
• Quality management
• Process improvement

As a detailed guide to this part of the report, you must consider in one way or another, the following:

6. Introduce the operational area and its scope within the operations of Starbucks. For example, if you choose, “Supply chain
management”, discuss to what extent the operations of Starbuck are shaped and influenced by management of its supply chain, and its contribution to organizational performance.

7. Discuss how this operations area is affected by and enables Starbucks to respond to the wider macro- and business environment. As part of this discussion, explain the global operations strategy adopted by Starbucks and consider how this area supports that strategy. Ensure that you clearly explain and justify your understanding of Starbuck's global operations strategy.

8. Describe the key operations requirements and challenges faced by Starbucks in achieving excellence in the chosen area of operations. Requirements should relate to the day to day needs of the operation, and consider what is required for the effective functioning of that are of Starbucks’ operations. Discuss the capabilities of Starbuck in this operations area, for example, the people, systems, and infrastructure. Finally, discuss at least two specific challenges/problems faced as a result of realising these requirements.

9. Discuss the management of resources within this operations area of Starbucks, and how it impacts the organisations operations performance. Examine and evaluate how the organization manages its resources within these areas to fulfill the requirements above, and how it responds to the challenges/problems identified. In your discussion, you should draw on theory, concepts and tools within this operational area and examples from Starbucks.

10. What recommendations would you make about how to improve this aspect of Starbucks operations? Identify 2 to 3 improvements based on the analysis in the previous sections, that is, there should be a clear link between the previous discussion of challenges/problems, and the described improvements.

Conclude your report by summarizing the work done, the main findings and recommendations for improvement.

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