Operations Management Consultant - Corporate Social Responsibility Issues - Management Assignment Help

Assignment Task :

Description of the task:

For this assessment, you will prepare a report that examines how an organisation can increase the effectiveness and efficiency of the operational systems that produce its products (goods and services). 

Steps in the process:

1. Identify and evaluate issues/problems with the current operations using theory/ies covered in topics 1-6   

2. Provide a critical discussion of the key Corporate Social Responsibility issues facing your selected organisation.

3. Based on your research and analysis, prepare recommendations (3 or 4) on how your selected organisation can improve the effectiveness and efficiency of the operations systems that produce its products and services. 

4. Prepare a report on your analysis and recommendations. 

5. Submit your report to Blackboard Turnitin.

Background

Nothing Fancy recently opened offering a new experience in dining. It was located on the edge of an industrial area to the south of the city at 31 Hope Street.  The restaurant sought to differentiate itself from other restaurants in a number of ways.

First, the food was what could broadly be described as ‘comfort’ food – in other words, plain, everyday food that people served to their families (Nothing Fancy!).  Second, the food would be served not as individual serves, but rather the dish/es would be placed on the centre of the table for the guests to help themselves. While such a serving method was not uncommon in many cultures it was something different for an Australian owned and operated restaurant.  Third, the décor of the restaurant would be in keeping with the type of food being served – plain and no frills, but of good quality. Heavy duty white tablecloths and napkins; a variety of colours of dinner plates etc and good stainless steel flatware (knives and forks etc) would serve as the basics for meals. The restaurant would be BYO (Bring Your Own alcoholic drinks).  The restaurant was designed to hold around 50 diners in a fixed configuration of 5 tables x 6 guests; 3 tables of 4 guests; and 4 tables x 2 guests. In keeping with the overall aim of the restaurant the tables were plain, very heavy, wooden tables and chairs were to be used meaning the configuration would be extremely difficult to change.

While the website promised an abundance of free parking this turned out not to be the case.  I couldn’t find anywhere within a one kilometre distance from the restaurant. What car parking the restaurant had was completely filled and I noticed a number of people going into other businesses and not the Nothing Fancy restaurant.  On street parking was limited as heavy trucks associated with industrial businesses took up a lot of space and security bollards prevented any parking in the car parks of industrial buildings.  

Luckily I was on my bike so riding around the bollards did not pose any real problem.  My guest and I made our way to the restaurant for our 8.00pm booking. Even though we were on time our table was not yet ready so we were asked to wait around for “…a couple of minutes.”  This wait turned out to be more in the order of one hour and there was nowhere to wait. There was a space with ripped up floor tiles and other construction work but it was obviously not ready for use and customers waiting kind of just ‘milled’ around until they were called.

When we were seated and given our menus, it was difficult to read the menus in the light available, not helped by the descriptions, in French, of the meals.  It was also very noisy with loud contemporary music making conversation difficult.

Your task: 

As an Operations Management Consultant, you have been hired by the Head Chef/Owner of Nothing Fancy to investigate what the restaurant could have done to prove a better customer experience. To do this you need to apply Operations Management theory to analyse the restaurant’s operations and make recommendations to the Head Chef/Owner as to how to improve the restaurant so that future guests do not have such a bad experience. 

Refer to the Assessment 1 Guidelines in the 'Assessment' section of the MGB210 Blackboard site for more information on the case study requirements. 

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