Operations Management in Tourism and Hospitality Assignment

Assignment Task

You are working in the PR department of a large Tour Operator. Due to recent success, your organization has received good publicity which reflects positively on your department. Operation magazine" has asked you to write a feature to publish in their next edition.

Task 

1. An introduction to Operations management

2. Summarise the history of Operations management including its transition from the manufacturing to the service industry and how "Operations" has become a function of Management

3. Provide examples to illustrate how Operations Management can be used to add value for customers and add competitive advantage to the organisation

4. Operations Management in Action Describe the concepts of "systems design" and "process design", and how they apply to the tourism and hospitality industry

5. Provide examples of "process" and "product" innovations within the industry and assess their importance to the targeted stakeholder.

Using an example from tourism and hospitality, you are to write a case study on service marketing. Your case study should:

1. Start by describing what the "services marketing approach" is and how it differs from traditional marketing approaches

2. Through your example, showcase the benefits of services marketing for the tourism and hospitality industry

3. Distinguish the various aspects of Services marketing in the management of businesses within the industry

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