Highlights
Task:
The questions are based on general understanding of the applied principles of operations management.
Consider the questions from the perspective of the McDonald’s company in general, unless mentioned otherwise.
Questions:
1a) How does the transformation process at McDonald’s look like? (3 p)
b) Which process(es) take(s) place? Explain your answer. (3 p)
c) How would you position McDonald’s in terms of the 4 V’s? Explain your answer. (4 p)
2) What has competition to McDonald’s changed over its existence? Make use of a polar diagram to display. (5 p) Polar diagram compare 2 existing McDonalds
3) How would you characterize McDonald’s in terms of quality, dependability, speed, flexibility, costs and sustainability? (6 x 2 p)
b) In many locations McDonald’s introduced self-order kiosks (see picture below). In what why is this influencing the operating performance criteria?
4a) Describe 2 macro-economic variables (from the DESTEP analysis) that are considered as order winning factors. (2 x 2 p)
b. Describe 2 macro-economic variables (from the DESTEP analysis) that are considered as ‘qualifying’ factors. (2 x 2 p)
4a. Demographic and economical
4b. Ecology legal and social cultural
5) How does the Drive-through process decrease throughput time when compared with a conventional Quick Service Restaurant? Explain your answer. (4 p)
5.Lesser waiting time, Transportation, Motion efficiency by pooling
6a) What process type is McDonald’s using? Explain your answer. (4 p)
b) What layout type(s) McDonald’s using in its fast food restaurants? Explain your answer. (4 p)
c) Explain for McDonald’s the production to demand ratio. (4 p)
6a. Batch process
6b. Layout functional, line and mixed explain clearly
6c.Explain this
7) Design the processes in a McDonald’s fast food restaurants (by using process mapping and mapping tools) from the point the consumer places an order till delivery. (6 p)
This is almost correct we need to add pay and redraw the flowchart again
8. Describe the applied process technology to reach a customer value proposition. (4 p)
8.Material processing technologies
Information process technologies
Customer process technologies
Explain them
9a) What model(s) of capacity management are applicable for McDonald’s? Explain your answer. (6 p)
b) What type of inventory profile/ model is McDonald’s using? Explain your answer.(6 p)
9a.Chase demand, Level capacity, Demand Management
9b. FMCG fixed time variable
10a) Describe the supply chain in which McDonald’s operates. (6 p)
b) Describe one activity that will lead to an optimization of the existing supply chain.(5 p).
10a. Supply chain picture and explain
10b. Add push elements in supply chain (Data Analytics) recommendations based on customer trends and orders
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