Operations Management Trends Analysis assignment

Assignment Task

Introduction

Welcome to Summative Assessment 3 (Individual out-of-class) of Operations Management, a part of your Master of Business Administration Program. This individual assessment enables the students to critically appraise the trends in Operation Management and its implications to the organizational practices. In performing your analysis, carefully read the presented questions in the final part of this task. Make sure you comprehend every question. Refer each question to one or more specific topics presented in the classes that are, in your opinion, relevant to responding. Provide your reply using the particular concepts and knowledge acquired on every topic that best addresses each question

Intelligent Operations

The case protagonist is Elon Musk, co-founder and CEO of Tesla, Inc., a fully integrated sustainable energy and transportation company. The case sets up real-world, factual problems

that Elon Musk and Tesla face, including how to scale-up production profitably while launching several new models at the same time. Future demand in Tesla's key markets-the United States, China, and Europe-is also uncertain. Tesla, Inc. employed about 50,000 people worldwide and boasted a market capitalization of $150 billion, an appreciation of more than 6,000 percent over its initial public offering in 2010. This made the electric vehicle startup more valuable than GM, Ford, and Fiat Chrysler combined and the second most valuable auto company globally, only behind Toyota Motor Corp. but ahead of the Volkswagen Group, the world's two largest car manufacturers. To put Tesla's stock market valuation in perspective, in 2019, GM and Ford combined made more than 10 million vehicles while Toyota and Volkswagen each made over 10 million. In comparison, Tesla made less than 370,000 cars.

Tesla’s Secret Strategy (Part 1):

In a blog entry on Tesla’s website in 2006, Elon Musk explained the startup’s initial master plan:

1. Build a sports
2. Use that money to build an affordable
3. Use that money to build an even more affordable car.
4. While doing the above, also provide zero-emission electric power generation
5. Don’t tell

Tesla’s Secret Strategy (Part 2):

In 2016, 10 years after Tesla’s initial “secret strategy,” Elon Musk unveiled the second part of his master plan for the company (“Master Plan, Part Deux”) to continue the pursuit of its vision “to accelerate the advent of sustainable energy.” Again, Tesla’s CEO and co-founder Elon Musk detailed a set of stretch goals:

1. Create stunning solar roofs with seamlessly integrated battery
2. Expand the electric vehicle product line to address all major
3. Develop a self-driving capability that is 10 times safer than manual via massive fleet learning.
4. Enable your car to make money for you when you aren’t using

Tesla shares its patents with any interested party to help set a new standard in the car industry. Elon Musk’s goal is to accelerate the transition to sustainable transport through electrification of vehicles. Moreover, he believes that an open-source mindset at Tesla will encourage continued innovation and helps in attracting the best engineering talent globally. The Tesla CEO believes that patents tend to hinder innovation rather than help to spur it. In a 2014 blog post, Musk wrote:

Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology. … Our true competition is not the small trickle of non-Tesla electric cars being produced, but rather the enormous flood of gasoline cars pouring out of the world’s factories every day. … We believe that Tesla, other companies making electric cars, and the world would all benefit from a common, rapidly-evolving technology platform.

You are requested read the above case let and answer the following:

• Conduct a literature review on the application of advanced technologies that characterize Industry 0 in the Operations Management domain.
• Critically analyse Tesla’s EV journey and the impact of technology on companies’ strategy evolution and its operations
• Select a UAE based company of your choice and propose an innovative digital transformation strategy with respect to Industry 

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