Operations Strategy & Control - Management Assignment Help

Assignment Task

A food tech start-up performs home delivery of ready to eat packed food products (50 products right now and adding more). It receives orders online through portal, mobile app and messenger and perform door
step delivery to customer (600 customer right added in six months of start-up, aiming 10000). It sources food items from three different factories/shops. It keeps stock of few products which has higher shelf life and sources perishable freshly prepared items on receipt of order & deliver together with off-the-shelf items. It has few of its own employees for delivery and also engages local courier to deliver items in areas

with a distance of 10 km and above. It uses low cost promotion and communication channels to reach- out to potential customers and building relationship with existing customers.

CEO of this company wanted to monitor performance of its complete value chain operation. Design/Develop a complete operations score card for this food tech start-up so CEO can monitor and take action to improve market share, sales revenue growth, service level, profit, customer satisfaction, add more customers, add more products, add more suppliers, and reduce stock-out, avoid customer/supplier dis-satisfaction and take several decisions related to products, customers, suppliers, stock levels/inventory, purchase etc. Include KPIs, Ratios etc. which will help CEO to manage entire operation and align the company with overall vision & goals.

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