Operations Strategy Used by the Firm - Management Assignment Help

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Assignment Task:

Task:

You are required to study any one of the Companies from the Industries namely Airlines / Hotels / Quick Service Restaurants (QSR’s) Chains and using secondary research, answer the following questions. Based on your observations and analysis of the Operation Management and Strategies study, you are required to prepare an Individual Report of 4000 words addressing the following evaluation criteria.

1. Evaluate the Operations Strategy used by the firm to meet their overall business Strategy of Low Cost or Differentiation or Niche. (10 Marks). Critically analyse the structural and the Managerial elements that would have gone while designing the Service. Pick up some of these elements and enumerate how you would use each one of them from the concepts learnt. (10 Marks).

Learning Outcome - 1 Total Marks- 20
 

2. Apply the relevant concepts learnt, that the company under study would have considered, when making the capacity decision? (10 Marks) Enumerate the key challenges or issues that company would face when managing capacity and what would be your recommendation to overcome these constraints with justification? (10 Marks).

Learning Outcome - 3 Total Marks- 20
3. Apply the relevant concepts learnt in developing the Service Delivery for managing the Operations. (10 Marks) Discuss also the factors that would need to have been considered for managing the Queuing for such an operation. (10Marks).

Learning Outcome - 2

 

4. Appraise the Key Operational parameters (Non-Financial) that is being used by the Company to manage and improve their business operations. (10 Marks) Explain each parameter in detail and the likely impact of the same to the business performance of the firm. (10 Marks) Learning Outcome - 4 Total Marks- 20

5. Using the Service Quality Gap Model discuss the different types of gaps that can occur when Customers expectations do not meet their perceptions of the service. (10 Marks) Design a customer satisfaction questionnaire for your service chosen by you. (10 Marks). Learning Outcome - 2.
 

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