Opportunity Identification and Marketing Strategy Development - Management Assignment Help

Assignment Task :

Instructions

Write a 12- to 15-page double-spaced report, styled in APA format, as follows:

Part I: Introduction

• Introduce your chosen company and its product line(s), and choose the product line(s) you will market. The company that you choose must earn at least 60% of its revenue from B2B (as opposed to Consumer) marketing. 
 

Part II: Opportunity Identification and Marketing Strategy Development (Note: You will use tools such as SWOT and Porter's Five Forces to assess the competitive environment of your chosen company. You will also need to do research to collect information about your chosen company's competitive environment, mission, vision, and current strategy.) 
• Research and present the mission and vision statements for your chosen company. 
• Develop B2B marketing rthiPrtiv., 
 

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